Flip and Rewind

AKG Harmon

Flip and Rewind

When Rashida asked us to create an original homage to her favorite era of 90s R&B music vids we knew we to do the whole internet proud.

Welcome to Flip + Rewind. A video concept designed to wholly embrace Rashida’s fantasy of chillin’ in a baggy jersey, knee pads and some serious door knockers.

When Rashida asked us to create original homage to her favorite era of 90s R&B music vids we knew we had to do the whole internet proud.

Flip & Rewind41 Million impressions later...

How we got there: We searched for the perfect sponsor and secured financing with AKG Harmon. For their site we designed a unique 360, behind-the-scenes video. And we surrounded the whole rollout with a comprehensive digital marketing campaign including a exclusive premier on Rolling Stone.

We further drove viewership by harnessing the social influence of Rashida and her celebrity cast mates, catapulting the video into an epic 72 hour online takeover. Resulting inÂ a firestorm of praise and press.

Impressions

Engagements

Views

Rashida Jones' Flip and Rewind Will Take You Back to the '90s in the Best Way Possible.

- COMPLEX

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AKG Harmon

Flip and Rewind

Rashida flips for the 90s…and the internet flips out.

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Cox Communications